DIGITAL MARKETING
- SEO
- Meta Ads
- Google Ads
- YouTube Ads
- Performance Marketing
- E-commerce
- Analytics
Digital marketing.Modern web development.Agentic AI.
14+ years of digital marketing experience combined with modern web development and AI-powered workflows to build smarter digital products.
View my projects ↓About
I’ve spent the last 14+ years working across digital marketing, from SEO and building websites to paid media, performance marketing, e-commerce and recruitment.
Over the years, I’ve managed and optimized campaigns at significant scale, worked across both the affiliate and advertiser sides of the industry, and more recently moved into recruitment, where I use my industry experience to identify and evaluate talent for performance-driven companies.
I combine that experience with modern web development and agentic AI, building websites, digital products and AI-powered workflows that bring technology together with a marketer’s understanding of what actually drives results.
What I Do
WEB DEVELOPMENT
- HTML
- CSS
- JavaScript
- Responsive Development
- WordPress
- Web Performance
- Git/GitHub
AI & AGENTIC WORKFLOWS
- AI-assisted development
- AI agents
- Agentic workflows
- Automation
- Research workflows
- Data workflows
RECRUITMENT & TALENT
- Candidate sourcing
- Candidate screening/evaluation
- Industry-specific recruitment
- Talent matching
- Candidate management
Projects
WEB DEVELOPMENT
01
ROI Media
A bilingual website for a Hvar-based digital studio, developed from strategy and content through design, development, SEO and production.
WEB DEVELOPMENT
02
OPG Makjanić
A complete rebuild of a local agricultural business website, combining an authentic Hvar identity with modern UX, responsive development, local SEO and production-ready lead infrastructure.
WEB DEVELOPMENT
03
PERSONAL PORTFOLIO
A bilingual personal portfolio designed and built as a fast, responsive website with a strong focus on typography, accessibility, SEO and clean user experience.
WEB DEVELOPMENT
04
Adverdose
A responsive marketing website built from scratch with HTML, CSS and JavaScript.
Experience
2012 → 2017
Freelance Digital Marketer
Started with affiliate marketing, YouTube, SEO and WordPress, building and ranking websites before moving deeper into paid acquisition.
2017 → Present
Founder / Owner
ROI Media
Independent digital marketing business focused over the years on performance marketing, paid acquisition and digital projects.
2022 → 2025
Founder / Owner
Adverdose Ltd.
Operated a UK-based performance marketing company, managing paid acquisition across Meta, Google and YouTube at significant scale.
2024 → 2025
Affiliate Manager
LeadX Pro
Affiliate management, traffic quality, campaign performance and scaling across multiple performance marketing verticals.
2026
Data Analyst, E-commerce
Tailored Canvases
Campaign analysis and optimization using Triple Whale across large-scale Meta advertising operations.
2026 → Present
Recruitment Specialist
AffPal
Recruitment and evaluation of talent for performance-driven companies, leveraging extensive affiliate and digital marketing industry experience.