Digital marketing.Modern web development.Agentic AI.

14+ years of digital marketing experience combined with modern web development and AI-powered workflows to build smarter digital products.

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About

I’ve spent the last 14+ years working across digital marketing, from SEO and website development to paid media, performance marketing, e-commerce, analytics and recruitment.

Over the years, I’ve managed and optimized high-budget campaigns, worked across both the affiliate and advertiser sides of the industry, and more recently moved into recruitment, where I use my industry experience to identify and evaluate talent for performance-driven companies.

Today, I combine that background with modern web development, SEO/GEO, analytics and tracking, cloud/backend infrastructure and agentic AI. I build websites, digital products and AI-powered workflows that bring technology together with a marketer’s understanding of what actually drives measurable results.

Angelo Roic speaking at a conference

Skillset

DIGITAL MARKETING

  • SEO
  • Meta Ads
  • Google Ads
  • YouTube Ads
  • TikTok Ads
  • Performance Marketing
  • E-commerce
  • Analytics
  • Content & Web Copy

WEB DEVELOPMENT

  • HTML
  • CSS
  • JavaScript
  • Responsive Development
  • WordPress
  • Web Performance
  • Git/GitHub

AI & AGENTIC WORKFLOWS

  • AI-assisted development
  • AI agents
  • Agentic workflows
  • Automation
  • Research workflows
  • Data workflows

RECRUITMENT & TALENT

  • Candidate sourcing
  • Candidate screening/evaluation
  • Industry-specific recruitment
  • Talent matching
  • Candidate management

Projects

WEB DEVELOPMENT

01

ROI Media

Next.js · TypeScript · Cloudflare · SEO · Agentic Development

Desktop screenshot of the ROI Media digital studio website

A bilingual website for a Hvar-based digital studio, developed from strategy and content through design, development, SEO and production.

View case study →View live site ↗

WEB DEVELOPMENT

03

OPG Makjanić

Next.js · TypeScript · Cloudflare · D1 · Resend · Turnstile

Desktop screenshot of the rebuilt OPG Makjanić website

A complete rebuild of a local agricultural business website, combining an authentic Hvar identity with modern UX, responsive development, local SEO and production-ready lead infrastructure.

View case study →View live site ↗

WEB DEVELOPMENT

04

PERSONAL PORTFOLIO

Next.js · TypeScript · Tailwind CSS · Agentic Development

Preview of Angelo Roic personal portfolio website

A bilingual personal portfolio designed and built as a fast, responsive website with a strong focus on typography, accessibility, SEO and clean user experience.

View case study →View live site ↗

MARKETING

Growth driven by strategy, data and results.

I approach marketing as one connected system, from visibility and acquisition to measurement, conversion and optimization.

SEO & GEO

I build search visibility into the foundation of a website. That includes keyword research, on-page SEO, technical SEO, content architecture, structured data and Search Console. I also optimize content and site structure so it can be more easily discovered, understood and referenced by AI-powered search and answer engines.

  • Keyword Research
  • On-page SEO
  • Technical SEO
  • Off-page SEO
  • Internal Linking
  • Structured Data
  • Search Console
  • GEO

Paid Acquisition

I have hands-on experience running and scaling paid acquisition across Meta, Google and YouTube, with additional experience on TikTok. My focus is on campaign structure, creative testing, budget allocation and performance analysis, using data to decide what to scale, refine or cut.

  • Meta Ads
  • Google Ads
  • YouTube Ads
  • TikTok Ads
  • Campaign Structure
  • Creative Testing
  • Scaling
  • Performance Analysis

Analytics & Tracking

I use analytics and tracking to understand what is actually driving performance across campaigns, websites and funnels. That includes GA4, conversion tracking, attribution, funnel analysis, performance reporting and working with tracking platforms such as Voluum, RedTrack and Triple Whale, with a focus on turning data into clear decisions.

  • GA4
  • Conversion Tracking
  • Attribution
  • Voluum
  • RedTrack
  • Triple Whale
  • Funnel Analysis
  • Performance Reporting
  • Data Analysis

CRO & Funnel Optimization

I optimize landing pages and funnels using user behavior and conversion data. That means identifying drop-off points, testing changes, improving page flow and removing friction that gets in the way of conversion.

  • CRO
  • Landing Pages
  • Funnel Optimization
  • A/B Testing
  • User Behavior
  • Conversion Analysis
  • Traffic Quality

Experience

2012 → 2017

Freelance Digital Marketer

Started with affiliate marketing, YouTube, SEO and WordPress, building and ranking websites before moving deeper into paid acquisition.

2017 → Present

Founder / Owner

ROI Media

Independent digital marketing business focused over the years on performance marketing, paid acquisition and digital projects.

2022 → 2025

Founder / Owner

Adverdose Ltd.

Operated a UK-based performance marketing company, managing paid acquisition across Meta, Google and YouTube at significant scale.

2024 → 2025

Affiliate Manager

LeadX Pro

Affiliate management, traffic quality, campaign performance and scaling across multiple performance marketing verticals.

2026

Data Analyst, E-commerce

Tailored Canvases

Campaign analysis and optimization using Triple Whale across large-scale Meta advertising operations.

2026 → Present

Recruitment Specialist

AffPal

Recruitment and evaluation of talent for performance-driven companies, leveraging extensive affiliate and digital marketing industry experience.

Contact

Let’s connect.

If you're looking for experience in digital marketing, modern web development and AI-assisted solutions, get in touch.

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